Description
Iceberg is an Italian luxury fashion design house. Founded in 1974 produces quality clothing from high-end ready-to-wear to youth fashion lines and childrenswear. It is part of the Gilmar Group, founded in 1962.
2009 – 2010
Fashionable Sportswear
Starting as knitwear specialists, Iceberg were an early proponent of the concept of fashionable sportswear, later expanding into leatherwear and jeans.
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What your brand says ?
This store spans over 260 square meters, has been unveiled in September 2019 in Tehran (Iran-mall shopping center) and is considered as a turning point in terms of the philosophy of the brand’s identity in retail shop-fitting.
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A large piece of freshwater ice
Like most of our projects, it has featured all phases of the design process; concept generation, developing schematic concepts, and finally refining ideas from the initial design outputs.
Ultimately, the project was modeled after the convinced blueprints by the brand’s identity manager. We have ultimately achieved to violate the rules of conventional retail concepts and develop a noble contemporary design; mixing traditional and futuristic elements that is able to express Iceberg’s new pop image.
Neon lights illuminate the space, showing concrete flooring and columns, a steel ceiling and high-tech walls. These consist of mobile walls, which constantly rotate, including a dynamic edge to the store’s image. They alternate marble and mirror-like stickers with projections of the brand’s advertising posters. Instead of classic tables, the boutique features metallic structures typically employed for concerts but here embellished with marble, while products are indicated on minimal steel displays.
Building Technology
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
What are building technologies?
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quam nulla porttitor massa id neque.
- Metal Fabrics: Illumesh
- Aluminum Windows: Soleal
- Hydraulic Tiles
- 3D-shaped Fibre Cement Facade Material
- Perforated Metal Panels for Facades
What technology is used in construction?
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quam nulla porttitor massa id neque.
- Metal Fabrics: Illumesh
- Aluminum Windows: Soleal
- Hydraulic Tiles
- 3D-shaped Fibre Cement Facade Material
- Perforated Metal Panels for Facades
What are the 5 types of building construction?
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quam nulla porttitor massa id neque.
- Metal Fabrics: Illumesh
- Aluminum Windows: Soleal
- Hydraulic Tiles
- 3D-shaped Fibre Cement Facade Material
- Perforated Metal Panels for Facades
What are the 3 types of technology?
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quam nulla porttitor massa id neque.
- Metal Fabrics: Illumesh
- Aluminum Windows: Soleal
- Hydraulic Tiles
- 3D-shaped Fibre Cement Facade Material
- Perforated Metal Panels for Facades
What is Type 3 building construction?
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quam nulla porttitor massa id neque.
- Metal Fabrics: Illumesh
- Aluminum Windows: Soleal
- Hydraulic Tiles
- 3D-shaped Fibre Cement Facade Material
- Perforated Metal Panels for Facades
