The store covers an aea of 130 SQM, designed by one of the most prominent retail designers in Italy, Hannes Peer Architects.We were solely in charge of development of the schematic concepts and detailed drawings as same as fabrication phases.

There are two transparent safety glasses at the entrance, fastened by yellow buckled straps along with laminated plywood boxes that serve as showcase displays. minimal mannequins lay out with displays on a luxurious long hair shag carpet.Additionally, two sets of minimal armchairs, designed by Japanese legendry industrial designer Shiro Kuramata that conveys a welcoming emotion to the lookers-on.At the end of the store, next to the fitting rooms, there is a huge lacquered MDF shelf allocated for bags and accessories. To put it simple, the style of the store adequately reflects the dynamism and innovation that accompanied the ICEPLAY brand. We here in FIDAR strived to respond all necessities of the evolving company that tries to stand out among its internationally prosperous rivals.
Utilizing lights in a contemporary approach makes the store distinguished from the others and makes it possible to capture the interest of users and to influence purchasing behavior.